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WINTER WEDDING BOOKINGS
Do You Book Many of Your Weddings For The Year During The Winter?
Here's a discussion that I'm hoping that all of the wedding vendors seeing this will answer. It's about booking weddings during the winter months. I noticed that almost every bridal show / wedding expo takes place during the winter months. This may happen since it's during the typical off-season wedding months, but as wedding vendors, do you book most of your weddings for the year during the winter months?
I'm curious to know with all of the bridal shows / wedding expos that take place during the winter months if this is a trend for wedding bookings. So do you book many of your weddings for the year during the winter months, or do you book more weddings during another month or season?
To clarify my question, I'm not talking about winter weddings, I'm talking about weddings for ANY time of year, but book during the winter months. If you would like to share your wedding business stats, or your opinion on the topic, just post your comment below to join this wedding forum discussion. If you're not yet a member of TyingTheKnott.com it's free for all brides, grooms and wedding vendors to join and use everything on our website, this is a free wedding planning and social networking website for brides, grooms and wedding professionals - JOIN HERE.
I attend a couple bridal shows every year, and have noticed that they are usually during the winter. You're probably right about all of the wedding expos and bridal shows taking place during the winter months since this is a common time of year where not many weddings are going on, and because of that it usually does mean that my bookings will be a little better during the winter, but as a wedding photographer in the New York and New Jersey area I usually book the majority of my weddings during December, February and August.... those are the busiest months for booking weddings, but the busiest months for weddings that I'm working at are usually June and September that completely book up first.
Oddly, most of the business we get is during late spring and early summer. I'm not really sure why. We are located in the Seattle area, and there is one huge wedding show here in January. This will be the first year I'll attend. Much of what we do is referral based. However, lately we've been looking to do some advertising, but only if it makes sense. Naturally, it would be a big benefit if we could nail down a specific time when our ads would have the greatest reach. Based on what I'm being told (by ad sales people) January or February are definitely the months to advertise. I assume, therefore, this is the time of year when most wedding vendors book the bulk of their business.
@GiftsandFavors - As for advertising online, I have done a lot of this myself, and it really depends on the type of online advertising you are looking to do. If you go with the rotational banner ads on popular wedding sites, or use google adsense, then yes, I would agree with the late winter to early spring.
But that can also be an expensive time if you're going with a cost per click ad since you're competing with other wedding vendors during a peak season for wedding planning. I prefer to go through mid to high volume wedding niche websites myself that don't use rotation banners, more specifically some kind of directory if I can get top placement, since this advertising is year round and usually much more affordable. I have done well with that type of advertising too.
Speaking of... hey Phil, if you check back into this discussion soon, have you finished with your directory here on TyingTheKnott.com? I was interested in getting an ad here in NY or NJ, or maybe both, depending on pricing. Could you email me or reply? Thanks - Gerald
We start to get a lot of inquires around December for summer weddings.
I think spring and summer is the best season for wedding .
Yes, Spring and Summer are the most common times for weddings, but he wanted to know when they book.
We get a lot of requests for Spring and Summer weddings by December and January, and sometimes 24 months in advance. But mostly 6 to 12 months in advance.
I book a majority of my weddings in November-Feb., but that could also be a result of not having availability when couples call in March and beyond. Since I am now working with five other officiants, it will be interesting to see when I book weddings beyond my own.
After this past Christmas and New Year it has been crazy busy with inquiries. We have also done two wedding shows recently and that has helped a lot. So, to answer your questions our busiest time to book is just after Christmas and a week or two after Valentine's day. It has been pretty consistent over the past years.
With Christmas, Valentines Day and with this year being a leap year 29th Feb being popular times to propose we tend to find that a high percentage of our bookings are during the first quarter of the year.
I think right around the holidays when many proposals are made is the start of our bookings for the following year. This seems to be the best time for bridal shows in the early months of the year as prospective brides and grooms have a little more time on their hands to begin the planning process.