Wedding Planning Community - Wedding News Forums & Blogs
Article by: Phillip Brunelle - Creator & Founder of Tying The Knott
Here Are 150 Helpful Tips For Wedding Photographers To Keep In Mind If You Are A Photographer Who Is Looking To Increase Business, Get New Clients and Tips For Some Outside The Box Marketing Ideas. Maybe You Have Tried Some of These Tips and Maybe You Have Heard of The Ideas But Haven't Applied Them To Your Wedding Photography Business Yet, But Consider Following Each of These 150 Tips For Wedding Photographers Will and Do Work For Increasing Your Wedding Photography Business With New Clients & Marketing Your Business To Stand Out More Than Your Competition.
1) Join Photographer Organizations & Professional Photography Associations (APA | ASMP | PPA)
2) Start A Photo Blog To Showcase Your Work & Give A Story With Each Collection of Photos.
3) Consider Using Pay-Per-Image Pricing Instead of Photography Packages.
4) Read John Harrington’s Book: Best Business Practices for Photographers.
5) Determine, Define & Research Your Target Market.
6) Use Google Reader To Follow Blogs of Interest. Follow Ours Here
7) Continue Educating Yourself With Photography Books & Textbooks. Find Books Here
8) Join Your Local Chamber of Commerce.
9) Read & Comment On Wedding and/or Photography Related Blogs & Include Your Website Link.
10) Enter Photography Contests. Try Out The Sony World Photography Awards HERE
11) Combine Your Services For A Package Deal With Other Wedding Vendors
12) Find Another Photographer Online Who Inspires You.
13) Create A Facebook Fan Page For Your Photography Business.
14) Attend Photography Seminars - Stay Current On Trends & Educate Yourself.
15) Learn About SEO - Search Engine Optimization.
16) Take A Successful Photographer To Lunch - Networking Is Important.
17) Open A Linkedin Account - Share Photography Articles & Establish Photography Contacts.
18) Exchange Links With Other Photographers and Photography and/or Wedding Related Sites.
19) Host An Evening Event For Your Clients & Other Wedding Vendors (no photographers).
20) Open A Flickr Account - Good For Hosting & Sharing Photos, But It Also Helps Your SEO.
21) Join A Community Related To Photography & Weddings - Join Our Wedding Community Here.
22) Keep An Updated email List For All of Your Clients & Business Contacts.
23) Open An e-mail Marketing Account Such As Constant Contact, Vertical Response, IContact.
24) Create A Vanity Search (or Google yourself) Regularly.
25) Send Press Releases To Local Media.
26) Write or Rewrite Your Business Plan.
27) Setup A Google Alerts Account.
28) Signup For A Meetup.com Account For Local Event Networking.
29) If Your Website Isn't Great Consider Building A Professional Quality Photography Website
30) Read any book by Seth Godin. I recommend “Purple Cow.”
31) Always Use An e-mail Signature - Include Links To Your Website & Twitter Page.
32) Visit A New Town To Capture Some Scenic Photographs & Meet New People.
33) Champion Other Photographers.
34) Be A Mentor - Contact Local Photography Schools & Offer An Internship or Mentor Program.
35) Volunteer Your Services To A Worthy Charity or Charitable Event.
36) Make A 4×6 Portfolio Card To Hand Out At Events.
37) Speak Publicly At Local Groups or Schools About Photography.
40) Start A Newsletter For Your Website & Blog.
41) Focus On A New Target Market.
42) Explain To A Friend What Makes You Different From Your Competition - Get Feedback.
43) Rewrite & Improve Your Photography Contracts & Paperwork.
44) Face Your Biggest Fear In Business - It Will Increase Your Strength & Confidence.
45) Create A Plan To Eliminate Your School and/or Business Debt - Reduces Stress.
46) Return Every email Within 24-Hours or Sooner.
47) Return Missed Phone Calls Within 4-Hours - People Who Call Over Email Take Importance.
48) Place An Opt-In email Newsletter Option On Your Photography Website & Blogs Main Page.
49) Write An Article About Your Photography Style or Tips & Post In Forums - Submit To Ours Here.
50) Create A Photo Book of Your Best Work To Give To Clients, Friends & Business Contacts.
51) Create An e-Commerce Photo Gallery or Stock Photography Website To Sell Your Work.
52) Call 10 New Prospects Today & Schedule Appointments For A Portfolio Showing.
53) Create A 1-Year Marketing Plan - Not A Business Plan, But Rather How You Will Get Noticed.
54) Learn A New Adobe Photoshop Technique - Many Photographers Share Tips On YouTube.
55) Upload Videos To YouTube About Your Photos, Your Photography Business & To Give Tips.
56) Create A New Logo - Unless You've Branded Your Photography Business - New Logo Inspires New Thinking.
57) Define What Success Means To You - Have You Achieved It? If Not, What Can You Do To Get There.
58) Create A Unique Portrait Background - A Custom Backdrop Will Make You & Your Photos Stand Out.
59) Listen To Photography Podcasts Online.
60) Introduce Yourself To Local Equipment Representatives. (Canon or Nikon, for example)
61) Develop Relationships With Photography & Wedding Bloggers - Get Your Photos In Blogs. We Need Photos
62) Write Article On Your Photography Techniques & Give How-To Tips - It Won't Hurt Share This.
63) Go Through Business Cards At The Bottom of Your Desk Drawer - A Friendly Email Isn't Kicking A Dead Horse.
64) Create Online Surveys To Put On Your Website & Blog - Ask Questions That Uncover Trends & Niche Info.
65) Send An Email To Business You Didn't Get - Ask Who They Chose & Why - Be Proactive & Improve.
66) Create A Unique Name For Your Style of Photography - Stand Out From Competition, It Helps.
67) Create An Affiliate Program For Your Products or e-Commerce Website.
68) Ask At Least Three Friends To Navigate Your Website & Report Back With Pros and Cons.
69) Create A Unique Prop - Think Outside The Box of A Prop Other Photographers Wont Have.
70) Hire An Accountant - Money Leads To Stress, Hiring A Pro Will Lead To Effective Time Management.
71) Create A Helpful & Informative Website That Is Not Photography Related But Still Within Your Target Market.
72) Evaluate Your Photography Rates - Doing Well? Increase Rates. If Not, Consider Lowering.
73) Create A List of 20 New Target Prospects & Set A Plan On How To Approach Them.
74) Partner With Wedding Vendors and/or Companies Serving The Same Target Market.
75) Create An AdWords Account - New Advertising Concept For You? Start Low & See Results.
76) Explore Insights For Search - Discover Trends & Apply To Your Website & Blog Content.
77) Train Your Own Representative - Hire A Photography Assistant or Intern & Train Them.
78) Send Thank You Cards After Every Photo Shoot - Let Your Customers Know They're Important.
79) Ask Current Clients For Referrals - You Can Only Increase Your Business by Asking For It.
80) Create A Risk-Reversal Proposition. (Put the risk on you, not the customer.)
81) Learn To Golf - Prospective Customers & Business Contacts Would Be Delighted & Impressed.
82) Examine Your Usage & Licensing Guidelines - Is Your Policy Fair, Too Lenient or Too Loose?
83) Create & Print A Price List For Reference & Keep It Handy, You Might Need To Be Reminded.
84) Create A Friend Feed Account.
85) Test... Test... TEST EVERYTHING - Photography Equipment, Software, Websites, etc...
86) Create A Memory Hook (slogan) - A Short Memorable Phrase That Sets You Apart & Sells You.
87) Sponsor A Local Sports Team - Its A Way of Giving Back & Getting Local Advertising.
88) Network With Photographers Specializing In Different Areas of Photography.
89) Teach 5 Friends How To Refer You - How To Recognize Opportunities & What To Say.
90) Calculate How Much It Costs Per Day/Month/Year For You To Stay In Business.
91) Set 10 Goals To Effectively Market & Increase Your Photography Business Using Our List.
92) Ask Another Photographer To Review Your Portfolio - Put Your Ego & Explanations Aside & Listen.
93) A Photographer Cannot Work Efficiently & Effectively Without Plenty of Rest & A Little Exercise.
94) Learn To Say NO To Bad Deals - When In Doubt Throw It Out! Don't Undersell Yourself.
95) Make It Easier To Do Business With You - Easy-To-Use Website, Answer Calls, Emails, etc...
96) Review Your Communication Systems. (Is there a better way to communicate?)
97) Follow-Up With Past Clients - Send A Random Email, It Says You're Thinking of Them.
98) Mail A Card - If You Photograph A Wedding On 9/04/11 - Their Anniversary Is 9/04/12 - Don't Forget!
99) Have A Studio Re-Opening Event - A Little Spring Cleaning.. Fresh Paint.. New Decor & Voilà!!
.
100) Make Sure ALL Digital Picture Files Are Backed Up With Every Client & Easily Accessible.
101) Fire Bad Clients - If The Typical Bridezilla Causes You Stress Don't Take Them On As Clients.
102) Follow Successful Photographers On Twitter.
103) Offer A Referral Fee - Tell Clients & Other Photographers An Amount You Pay For New Clients.
104) Attach A Portfolio Link To All Image Review Websites.
105) Submit Your Website To Photographer Directories - Google Photography Directory.
106) Ask For Client Testimonials - Put Quotes or Letters From Past Clients On Your Website.
107) Create A Poster For Clients or Business Contacts To Display In Their Business.
108) Sponsor A Client's Event or Charitable Cause.
109) Answer Photography Questions on Yahoo! Answers - Use Your Website As A Reference.
110) Research Prospects Who Have Great Photography.
111) Research Prospects With Bad Photography.
112) Write An Article For A Photography Publication.
113) Write An e-book - Offer It Free On Your Website & Blog or Profit Selling It On eBay or Your Website.
114) Join ifreelance or Elance To Find New Opportunities.
115) Create Unique Promotional Items With Your Printed Logo.
116) Trade Services With Select Prospects - Bartering.
117) Rewrite Your Biography. Make It Interesting (and truthful).
118) Ask To Be A Guest Blogger On A Wedding or Photography Related Blog.
119) Invite Guest Bloggers To Write For Your Blog.
120) Create A Voice-Over Slide Show of Your Work For Your Website & YouTube.
121) Get A StumbleUpon Account To Share Content From Your Blog & Website.
122) Read “The Tipping Point” by Malcolm Gladwell.
123) Teach An Adult Education Class. (develop name recognition)
124) Publish A Book Through LULU.com.
125) Make Sure Your Website’s “About” Page Is Full of Quality Information About You.
126) Use Website Grader To Make Sure Google See's Your Website As Quality Material.
127) Define and Focus On Attracting Your Ultimate Job - A High Profile Wedding Perhaps?
128) Take A Look At All The Business Tools Google Offers & Apply Them To Your Website.
129) Investigate The Business-Building Options Paypal Has To Offer. (more than you think)
130) Discover Project Management Systems Like Basecamp.
131) Track Your Time Spent On Tasks - Time Management = Productivity.
132) Create Photoshop Actions To Save Time When Editing Photography.
133) Create A List of Policies That Benefit Your Customers.
134) Call & Visit Competing Photographers Websites To Keep Tabs on Pricing.
135) Ask Your Customers To Be Honest About Your Service and How You Can Improve.
136) Wear A Name Badge At Every Event - This Builds Name Recognition.
137) Attend A Tweet-Up - Many Photographers Attend This Twitter Event For Networking Opportunities.
138) Print Custom CD/DVDs With Your Logo For Final Photo Delivery.
139) Open a PhotoShelter Account - Photo Hosting & Professional Photography Websites.
140) Conduct A Survey About Your Industry - Write Blog Article & Submit Press Release.
141) Develop A New Benefit For Customers Using Quality Photography.
142) Understand Why People Are Fans of Competitor Photographers.
143) Don’t Pass A Card To Everyone At Events. Build Quality Relationships With A Few People.
144) Dress Appropriately - Always Ask Your Clients For Wedding & Event Dress Codes.
145) Look Up Brides & Grooms On Facebook To Find Out Their Interests Before Meeting With Them.
146) Attend Local Bridal Shows & Wedding Expos - Setup A Booth or Go & Network.
147) If You Are Shy, Bring A Guest With You To Business Events & Bridal Shows.
148) Create A Sales Letter or Brochure - Send To Prospects & Handout At Bridal Shows.
149) Send A Follow-Up Letter or e-mail To Every Business Card You Receive.
150) Stay Current With Your Photography Equipment - Replace Old & Buy Backups.
Do You Have Any Ideas or Tips That Have Worked For Your Photography Business? Share Photography Business Tips & Ideas For Marketing & Increasing Business With Other Wedding Photographers In The Comment Section Below. If You Are Not Yet A Member of Tying The Knott JOIN HERE and Be A Part of Our FREE Online Wedding Community - It's Free To Join & Use Everything Here On Tying The Knott.
This Article Was Written By Phillip Brunelle and Has Been Added To The Free Wedding Photographers Network Group Here On Tying The Knott Wedding Community - Free For Wedding Vendors To Join & Use Everything On This Website Join Free Here
Tags: 150, 150-ideas, 150-marketing-ideas-wedding-photographers, 150-photography-marketing-tips, 150-tips, 150-tips-photographers, business, forum, forums, idea, More…ideas, marketing, marketing-ideas, marketing-tips, phillip-brunelle, photographer, photographer-marketing-tips, photographer-tips, photographers, photographers-tips, photography, photography-business-ideas, photography-business-marketing, photography-business-tips, photography-marketing, photography-marketing-ideas, photography-marketing-tips, photography-tips, tip, tips, tying-the-knott, tyingtheknott, wedding, wedding-blog, wedding-blogs, wedding-forum, wedding-forums, wedding-marketing-ideas, wedding-marketing-tips, wedding-photography-tips, wedding-vendor, wedding-vendor-forums, wedding-vendor-tips, wedding-vendors, weddings
Permalink Reply by Gerald Sousa on September 6, 2011 at 11:19am
Permalink Reply by Gerald Sousa on September 6, 2011 at 11:22am
Permalink Reply by Jessica Fitzpatrick on September 7, 2011 at 6:49am I know that I'm not a wedding photographer (I'm a bride-to-be) but I just wanted to say that this is an amazing list you have put together to give some very nice and very helpful tips that if photographers followed would most definitely help their business.
This list must have taken you FOREVER to put together and I just hope that the photographers appreciate it, I know that I do and I'm not even a wedding photographer. Okay, I will leave the group now, hahaha!! I had to join the wedding photographers network to be able to comment on this, hope none of you mind, and I promise that's all I wanted to say. Enjoy everyone! - Jessica

© 2013 Created by Phillip Brunelle.