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Who Are The Members and Visitors of Tying The Knott?
The members and visitors of Tying The Knott consist of brides, grooms, wedding vendors and wedding industry professionals. Our website also attracts wedding and lifestyle bloggers, journalists, and the friends and family of brides & grooms. Simply put, anyone with an interest in weddings is on our website.
Our members and visitors of Tying The Knott find our website entirely through organic search results. This means that we don't currently pay for advertising through search engines or any other website. Anywhere you find our website in a search engine or another website is because the search engine or other website has taken an interest in our website. Below is how members and visitors find TyingTheKnott.com online.
How Visitors Found Our Website
Google or Search Engines: 37%
Wedding Vendor / Other Website: 28%
Twitter & Social Media Websites: 23%
Word of Mouth Referrals: 12%
The current analytics for our website show a steady growth in our traffic, and nearly a third of our visitors become members either upon their first visit, or within 30 days of first coming to our website. This is important because it tells us that we have enough content being indexed in Google and other search engines that these visitors are returning to our website and eventually becoming members. It's valuable when someone becomes a member because it let's us know that they value our content, and more importantly, it's a guarantee that our members will be returning to Tying The Knott very often.
Tying The Knott Visitors Who Convert To Members
Visitor To Member (During First Visit) - 2% (2 of Every 100 Visitors)
Visitors Who Return (Within 30 Days) - 19% (1 of 5 Visitors Returns)
Visitor To Member (Within 30 Days) - 32% (1 of 3 Returning Visitors)
Two of every 100 visitors of TyingTheKnott.com converts to membership on their first visit. This may not seem like much, but when there are over a thousand new visitors each day, it certainly adds up. In addition, for those who don't become a member on their first day, one of every five visitors returns to Tying The Knott within 30 days, and of those who return, 1 in 3 become members.
Brides & Grooms VS. Wedding Professionals
Brides & Grooms - 63% (The Majority of Visitors Are Brides & Grooms)
Wedding Professionals - 35% (Just Under Half of Our Visitors Are Vendors)
Other Visitors - 2% (Other Visitors Include Brides & Grooms Family & Friends)
Clearly, visitors of Tying The Knott show brides and grooms holding the majority, however these statistics alter a bit when it comes to members since membership majority is held by wedding professionals. Our website is also frequented by family and friends of brides and grooms who are assisting them in the planning of their wedding. We're certain based upon the current trends of our website that sometime in the near future these numbers will even out, or the brides and grooms will take over the majority of members, just as they currently hold as the majority of our visitors. Membership and complete website access is free.
Visitors & Members - Male VS. Female
Male - 29% (Mostly Composed of Wedding Professionals)
Female - 71% (Visitors & Members Majority Are Female)
Brides take far more interest in wedding planning than grooms. This is typical, and corroborates the generalization that every girl fantasizes and plans out their own wedding from their teens up to the time they are actually planning their own wedding. With this in mind, the majority of visitors and members of Tying The Knott are female. There is still a large percentage of male visitors, however they are not all grooms... male visitors and members of our website are mostly wedding professionals... a very small percentage of grooms take an interest in wedding planning, especially online. It's fair to say that the majority of our visitors and members are female, but with nearly 700 males visiting our website every day, there is still great opportunity for nearly equal gender targeting if you have a preference for a gender targeted audience.
Want to see the complete statistics for Tying The Knott? Find out how many pages of our website are indexed in Google, our Alexa statistics and how our website ranks... Full Stats Here
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